With UE Serviced Offices and UE Convention Centre joining the hospitality division in 2015, Park Avenue Group has strengthened its brand identity in the market by introducing 2 new logos for both convention centre and serviced offices.
They will carry the same brand mark as Park Avenue with a different colour representation.
This strategic rebranding exercise will allow Park Avenue to reposition itself and move forward as an integrated accommodation and meeting service provider in Asia, allowing a stronger competitive foothold in the market.